<data xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<row _id="1"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="2"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>17.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="3"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>42.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="4"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>5.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="5"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="6"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>3.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="7"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="8"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="9"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="10"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="11"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="12"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="13"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>5.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="14"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="15"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="16"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="17"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>2.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="18"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="19"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="20"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="21"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>10.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="22"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451232</VECTOR><COORDINATE>1.2.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="23"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451233</VECTOR><COORDINATE>1.2.2</COORDINATE><VALUE>2.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="24"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451234</VECTOR><COORDINATE>1.2.3</COORDINATE><VALUE>54.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="25"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451235</VECTOR><COORDINATE>1.2.4</COORDINATE><VALUE>7.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="26"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451236</VECTOR><COORDINATE>1.2.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="27"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451237</VECTOR><COORDINATE>1.2.6</COORDINATE><VALUE>3.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="28"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451238</VECTOR><COORDINATE>1.2.7</COORDINATE><VALUE>0.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="29"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451239</VECTOR><COORDINATE>1.2.8</COORDINATE><VALUE>2.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="30"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451240</VECTOR><COORDINATE>1.2.9</COORDINATE><VALUE>1.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="31"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451241</VECTOR><COORDINATE>1.2.10</COORDINATE><VALUE>0.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="32"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451242</VECTOR><COORDINATE>1.2.11</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="33"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451243</VECTOR><COORDINATE>1.2.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="34"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451244</VECTOR><COORDINATE>1.2.13</COORDINATE><VALUE>5.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="35"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451245</VECTOR><COORDINATE>1.2.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="36"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451246</VECTOR><COORDINATE>1.2.15</COORDINATE><VALUE>2.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="37"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451247</VECTOR><COORDINATE>1.2.16</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="38"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451248</VECTOR><COORDINATE>1.2.17</COORDINATE><VALUE>4.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="39"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451249</VECTOR><COORDINATE>1.2.18</COORDINATE><VALUE>1.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="40"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451250</VECTOR><COORDINATE>1.2.19</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="41"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451251</VECTOR><COORDINATE>1.2.20</COORDINATE><VALUE>0.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="42"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising agencies [54181]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451252</VECTOR><COORDINATE>1.2.21</COORDINATE><VALUE>10.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="43"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451253</VECTOR><COORDINATE>1.3.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="44"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451254</VECTOR><COORDINATE>1.3.2</COORDINATE><VALUE>6.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="45"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451255</VECTOR><COORDINATE>1.3.3</COORDINATE><VALUE>50.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="46"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451256</VECTOR><COORDINATE>1.3.4</COORDINATE><VALUE>5.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="47"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451257</VECTOR><COORDINATE>1.3.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="48"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451258</VECTOR><COORDINATE>1.3.6</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="49"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451259</VECTOR><COORDINATE>1.3.7</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="50"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451260</VECTOR><COORDINATE>1.3.8</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="51"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451261</VECTOR><COORDINATE>1.3.9</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="52"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451262</VECTOR><COORDINATE>1.3.10</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="53"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451263</VECTOR><COORDINATE>1.3.11</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="54"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451264</VECTOR><COORDINATE>1.3.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="55"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451265</VECTOR><COORDINATE>1.3.13</COORDINATE><VALUE>4.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="56"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451266</VECTOR><COORDINATE>1.3.14</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="57"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451267</VECTOR><COORDINATE>1.3.15</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="58"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451268</VECTOR><COORDINATE>1.3.16</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="59"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451269</VECTOR><COORDINATE>1.3.17</COORDINATE><VALUE>4.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="60"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451270</VECTOR><COORDINATE>1.3.18</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="61"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451271</VECTOR><COORDINATE>1.3.19</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="62"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451272</VECTOR><COORDINATE>1.3.20</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="63"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Public relations services [54182]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451273</VECTOR><COORDINATE>1.3.21</COORDINATE><VALUE>9.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="64"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451274</VECTOR><COORDINATE>1.4.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="65"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451275</VECTOR><COORDINATE>1.4.2</COORDINATE><VALUE>1.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="66"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451276</VECTOR><COORDINATE>1.4.3</COORDINATE><VALUE>53.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="67"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451277</VECTOR><COORDINATE>1.4.4</COORDINATE><VALUE>3.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="68"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451278</VECTOR><COORDINATE>1.4.5</COORDINATE><VALUE>0.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="69"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451279</VECTOR><COORDINATE>1.4.6</COORDINATE><VALUE>5.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="70"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451280</VECTOR><COORDINATE>1.4.7</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="71"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451281</VECTOR><COORDINATE>1.4.8</COORDINATE><VALUE>2.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="72"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451282</VECTOR><COORDINATE>1.4.9</COORDINATE><VALUE>0.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="73"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451283</VECTOR><COORDINATE>1.4.10</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="74"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451284</VECTOR><COORDINATE>1.4.11</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="75"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451285</VECTOR><COORDINATE>1.4.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="76"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451286</VECTOR><COORDINATE>1.4.13</COORDINATE><VALUE>4.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="77"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451287</VECTOR><COORDINATE>1.4.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="78"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451288</VECTOR><COORDINATE>1.4.15</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="79"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451289</VECTOR><COORDINATE>1.4.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="80"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451290</VECTOR><COORDINATE>1.4.17</COORDINATE><VALUE>2.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="81"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451291</VECTOR><COORDINATE>1.4.18</COORDINATE><VALUE>1.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="82"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451292</VECTOR><COORDINATE>1.4.19</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="83"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451293</VECTOR><COORDINATE>1.4.20</COORDINATE><VALUE>1.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="84"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Media buying agencies and media representatives</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451294</VECTOR><COORDINATE>1.4.21</COORDINATE><VALUE>15.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="85"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451295</VECTOR><COORDINATE>1.5.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="86"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451296</VECTOR><COORDINATE>1.5.2</COORDINATE><VALUE>27.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="87"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451297</VECTOR><COORDINATE>1.5.3</COORDINATE><VALUE>23.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="88"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451298</VECTOR><COORDINATE>1.5.4</COORDINATE><VALUE>4.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="89"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451299</VECTOR><COORDINATE>1.5.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="90"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451300</VECTOR><COORDINATE>1.5.6</COORDINATE><VALUE>2.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="91"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451301</VECTOR><COORDINATE>1.5.7</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="92"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451302</VECTOR><COORDINATE>1.5.8</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="93"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451303</VECTOR><COORDINATE>1.5.9</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="94"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451304</VECTOR><COORDINATE>1.5.10</COORDINATE><VALUE>1.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="95"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451305</VECTOR><COORDINATE>1.5.11</COORDINATE><VALUE>3.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="96"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451306</VECTOR><COORDINATE>1.5.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="97"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451307</VECTOR><COORDINATE>1.5.13</COORDINATE><VALUE>11.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="98"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451308</VECTOR><COORDINATE>1.5.14</COORDINATE><VALUE>1.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="99"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451309</VECTOR><COORDINATE>1.5.15</COORDINATE><VALUE>8.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="100"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451310</VECTOR><COORDINATE>1.5.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="101"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451311</VECTOR><COORDINATE>1.5.17</COORDINATE><VALUE>1.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="102"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451312</VECTOR><COORDINATE>1.5.18</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="103"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451313</VECTOR><COORDINATE>1.5.19</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="104"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451314</VECTOR><COORDINATE>1.5.20</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="105"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Display advertising [54185]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451315</VECTOR><COORDINATE>1.5.21</COORDINATE><VALUE>8.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="106"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451316</VECTOR><COORDINATE>1.6.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="107"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451317</VECTOR><COORDINATE>1.6.2</COORDINATE><VALUE>27.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="108"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451318</VECTOR><COORDINATE>1.6.3</COORDINATE><VALUE>22.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="109"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451319</VECTOR><COORDINATE>1.6.4</COORDINATE><VALUE>22.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="110"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451320</VECTOR><COORDINATE>1.6.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="111"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451321</VECTOR><COORDINATE>1.6.6</COORDINATE><VALUE>1.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="112"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451322</VECTOR><COORDINATE>1.6.7</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="113"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451323</VECTOR><COORDINATE>1.6.8</COORDINATE><VALUE>4.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="114"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451324</VECTOR><COORDINATE>1.6.9</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="115"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451325</VECTOR><COORDINATE>1.6.10</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="116"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451326</VECTOR><COORDINATE>1.6.11</COORDINATE><VALUE>0.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="117"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451327</VECTOR><COORDINATE>1.6.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="118"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451328</VECTOR><COORDINATE>1.6.13</COORDINATE><VALUE>2.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="119"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451329</VECTOR><COORDINATE>1.6.14</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="120"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451330</VECTOR><COORDINATE>1.6.15</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="121"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451331</VECTOR><COORDINATE>1.6.16</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="122"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451332</VECTOR><COORDINATE>1.6.17</COORDINATE><VALUE>1.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="123"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451333</VECTOR><COORDINATE>1.6.18</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="124"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451334</VECTOR><COORDINATE>1.6.19</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="125"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451335</VECTOR><COORDINATE>1.6.20</COORDINATE><VALUE>0.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="126"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Direct mail advertising and advertising material distribution services</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451336</VECTOR><COORDINATE>1.6.21</COORDINATE><VALUE>10.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="127"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451337</VECTOR><COORDINATE>1.7.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="128"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451338</VECTOR><COORDINATE>1.7.2</COORDINATE><VALUE>54.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="129"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451339</VECTOR><COORDINATE>1.7.3</COORDINATE><VALUE>23.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="130"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451340</VECTOR><COORDINATE>1.7.4</COORDINATE><VALUE>3.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="131"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451341</VECTOR><COORDINATE>1.7.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="132"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451342</VECTOR><COORDINATE>1.7.6</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="133"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451343</VECTOR><COORDINATE>1.7.7</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="134"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451344</VECTOR><COORDINATE>1.7.8</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="135"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451345</VECTOR><COORDINATE>1.7.9</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="136"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451346</VECTOR><COORDINATE>1.7.10</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="137"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451347</VECTOR><COORDINATE>1.7.11</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="138"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451348</VECTOR><COORDINATE>1.7.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="139"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451349</VECTOR><COORDINATE>1.7.13</COORDINATE><VALUE>2.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="140"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451350</VECTOR><COORDINATE>1.7.14</COORDINATE><VALUE>0.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="141"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451351</VECTOR><COORDINATE>1.7.15</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="142"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451352</VECTOR><COORDINATE>1.7.16</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="143"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451353</VECTOR><COORDINATE>1.7.17</COORDINATE><VALUE>1.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="144"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451354</VECTOR><COORDINATE>1.7.18</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="145"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451355</VECTOR><COORDINATE>1.7.19</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="146"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451356</VECTOR><COORDINATE>1.7.20</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="147"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Specialty advertising distributors [541891]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451357</VECTOR><COORDINATE>1.7.21</COORDINATE><VALUE>5.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="148"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451358</VECTOR><COORDINATE>1.8.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="149"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451359</VECTOR><COORDINATE>1.8.2</COORDINATE><VALUE>32.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="150"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451360</VECTOR><COORDINATE>1.8.3</COORDINATE><VALUE>36.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="151"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451361</VECTOR><COORDINATE>1.8.4</COORDINATE><VALUE>4.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="152"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451362</VECTOR><COORDINATE>1.8.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="153"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451363</VECTOR><COORDINATE>1.8.6</COORDINATE><VALUE>3.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="154"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451364</VECTOR><COORDINATE>1.8.7</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="155"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451365</VECTOR><COORDINATE>1.8.8</COORDINATE><VALUE>1.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="156"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451366</VECTOR><COORDINATE>1.8.9</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="157"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451367</VECTOR><COORDINATE>1.8.10</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="158"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451368</VECTOR><COORDINATE>1.8.11</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="159"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451369</VECTOR><COORDINATE>1.8.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="160"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451370</VECTOR><COORDINATE>1.8.13</COORDINATE><VALUE>2.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="161"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451371</VECTOR><COORDINATE>1.8.14</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="162"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451372</VECTOR><COORDINATE>1.8.15</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="163"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451373</VECTOR><COORDINATE>1.8.16</COORDINATE><VALUE>0.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="164"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451374</VECTOR><COORDINATE>1.8.17</COORDINATE><VALUE>3.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="165"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451375</VECTOR><COORDINATE>1.8.18</COORDINATE><VALUE>2.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="166"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451376</VECTOR><COORDINATE>1.8.19</COORDINATE><VALUE>0.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="167"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451377</VECTOR><COORDINATE>1.8.20</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="168"><REF_DATE>2013</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>All other services related to advertising [541899]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451378</VECTOR><COORDINATE>1.8.21</COORDINATE><VALUE>7.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="169"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="170"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>16.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="171"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>41.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="172"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>5.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="173"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="174"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>2.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="175"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="176"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>1.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="177"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="178"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="179"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="180"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="181"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>4.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="182"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="183"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="184"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="185"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>3.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="186"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="187"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="188"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="189"><REF_DATE>2014</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>13.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="190"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="191"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>15.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="192"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>42.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="193"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>5.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="194"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE>0.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="195"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>3.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="196"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="197"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>1.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="198"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="199"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="200"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="201"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="202"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>4.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="203"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="204"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="205"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="206"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>3.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="207"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="208"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="209"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="210"><REF_DATE>2015</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>13.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="211"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="212"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>15.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="213"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>41.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="214"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>5.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="215"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="216"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>2.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="217"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="218"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="219"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="220"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="221"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>0.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="222"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="223"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>4.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="224"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="225"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="226"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="227"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>3.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="228"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="229"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="230"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="231"><REF_DATE>2016</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>13.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="232"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="233"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>15.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="234"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>41.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="235"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>5.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="236"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="237"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>3.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="238"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="239"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="240"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="241"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="242"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="243"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="244"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>4.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="245"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="246"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="247"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="248"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>3.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="249"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="250"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="251"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="252"><REF_DATE>2017</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>14.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="253"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="254"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>15.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="255"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>41.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="256"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>5.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="257"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="258"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>3.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="259"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="260"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="261"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="262"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="263"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="264"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="265"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>4.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="266"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="267"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>2.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="268"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="269"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>4.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="270"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="271"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="272"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="273"><REF_DATE>2018</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>13.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="274"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="275"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>14.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="276"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>41.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="277"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>6.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="278"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE>0.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="279"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>3.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="280"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="281"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="282"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="283"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="284"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>0.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="285"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="286"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>3.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="287"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="288"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="289"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="290"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>4.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="291"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="292"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="293"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="294"><REF_DATE>2019</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>12.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="295"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="296"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>13.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="297"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>43.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="298"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>6.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="299"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="300"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>3.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="301"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="302"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="303"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="304"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="305"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="306"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="307"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>4.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="308"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="309"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>4.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="310"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="311"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>4.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="312"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="313"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="314"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="315"><REF_DATE>2020</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>11.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="316"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="317"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>12.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="318"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>44.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="319"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>7.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="320"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="321"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>4.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="322"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="323"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="324"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="325"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="326"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="327"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="328"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>4.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="329"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="330"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="331"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="332"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>3.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="333"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="334"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="335"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="336"><REF_DATE>2021</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>10.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="337"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="338"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>13.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="339"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>44.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="340"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>7.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="341"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="342"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>4.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="343"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="344"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="345"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="346"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="347"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="348"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="349"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>3.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="350"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="351"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="352"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="353"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>4.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="354"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="355"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="356"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="357"><REF_DATE>2022</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>9.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="358"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="359"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>13.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="360"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>43.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="361"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>7.7</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="362"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE>0.3</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="363"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>4.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="364"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE>0.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="365"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="366"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="367"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="368"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="369"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE>0.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="370"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>3.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="371"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="372"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="373"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="374"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>3.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="375"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="376"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>0.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="377"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="378"><REF_DATE>2023</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>9.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="379"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Total operating expense</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451211</VECTOR><COORDINATE>1.1.1</COORDINATE><VALUE>100.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="380"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Cost of goods sold</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451212</VECTOR><COORDINATE>1.1.2</COORDINATE><VALUE>13.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="381"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Salaries, wages, commissions and benefits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451213</VECTOR><COORDINATE>1.1.3</COORDINATE><VALUE>43.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="382"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Subcontracts</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451214</VECTOR><COORDINATE>1.1.4</COORDINATE><VALUE>8.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="383"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Research and development fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451215</VECTOR><COORDINATE>1.1.5</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="384"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Professional and business fees</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451216</VECTOR><COORDINATE>1.1.6</COORDINATE><VALUE>4.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="385"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Utilities</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451217</VECTOR><COORDINATE>1.1.7</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="386"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Office and computer related expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451218</VECTOR><COORDINATE>1.1.8</COORDINATE><VALUE>2.2</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="387"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Telephone, Internet and other telecommunication</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451219</VECTOR><COORDINATE>1.1.9</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="388"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Business taxes, licences and permits</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451220</VECTOR><COORDINATE>1.1.10</COORDINATE><VALUE>0.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="389"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Royalties, franchise fees and memberships</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451221</VECTOR><COORDINATE>1.1.11</COORDINATE><VALUE>1.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="390"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Crown charges</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451222</VECTOR><COORDINATE>1.1.12</COORDINATE><VALUE xsi:nil="true" /><STATUS>x</STATUS><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="391"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Rental and leasing</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451223</VECTOR><COORDINATE>1.1.13</COORDINATE><VALUE>3.5</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="392"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Repair and maintenance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451224</VECTOR><COORDINATE>1.1.14</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="393"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Amortization and depreciation</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451225</VECTOR><COORDINATE>1.1.15</COORDINATE><VALUE>3.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="394"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Insurance</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451226</VECTOR><COORDINATE>1.1.16</COORDINATE><VALUE>0.6</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="395"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Advertising, marketing, promotions, meals and entertainment</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451227</VECTOR><COORDINATE>1.1.17</COORDINATE><VALUE>3.8</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="396"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Travel, meetings and conventions</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451228</VECTOR><COORDINATE>1.1.18</COORDINATE><VALUE>1.4</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="397"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Financial services</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451229</VECTOR><COORDINATE>1.1.19</COORDINATE><VALUE>1.0</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="398"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>Other non-production-related costs and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451230</VECTOR><COORDINATE>1.1.20</COORDINATE><VALUE>0.9</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
<row _id="399"><REF_DATE>2024</REF_DATE><GEO>Canada</GEO><DGUID>2016A000011124</DGUID><North American Industry Classification System (NAICS)>Advertising and related services [5418]</North American Industry Classification System (NAICS)><Industry expenditures>All other cost and expenses</Industry expenditures><UOM>Percent</UOM><UOM_ID>239</UOM_ID><SCALAR_FACTOR>units</SCALAR_FACTOR><SCALAR_ID>0</SCALAR_ID><VECTOR>v99451231</VECTOR><COORDINATE>1.1.21</COORDINATE><VALUE>10.1</VALUE><STATUS xsi:nil="true" /><SYMBOL xsi:nil="true" /><TERMINATED xsi:nil="true" /><DECIMALS>1</DECIMALS></row>
</data>
